BSB42415 Certificate IV in Marketing and Communication

Course Enquiry Print Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.



  • Course Overview
  • Entry Requirements
  • Fees & Charges
  • Programs / Units
  • Pathways
BSB42415 Certificate IV in Marketing and Communication
  • Course Duration: 26 weeks (excluding holidays)
    39 weeks (including holidays)
  • Full Time Study: Classroom based
    Self Study
  • Mode of Delivery: Classroom
  • At this level of study it is expected that you study for a minimum of 25 hours of study per week (Classroom based study, two days attendance from 9:00am to 5:00pm and self-paced study) including, but not limited to homework, assessment tasks and individual research.

  • Location: Geelong

Methods of assessment may include:

  • Written Questionnaire
  • Observation, Third Party/Supervisors Report, Demonstration
  • Projects/ Assignments
  • Simulated Learning/Assessment Environments

There are no AQF Pre Requisites for this qualification.

AGB Training requires the applicant to successfully complete

  • Language Literacy and Numeracy (LLN) Assessment
  • Pre-Training Review
  • Enrolment Application Form
Fees & Charges
Fees & ChargesFull Fee
Administration Fee$6,000.00
Textbook Fee$170.00
Payment Options

Fee for Service Students
Deposit of 10% is required prior to commencement of course.
Fortnightly or monthly payments must be paid as per direct debit payment schedule.

Text Book Fee
Text book are to be ordered by the student prior to commencement of class.  Prices are set by and paid directly the publisher and are subject to change.

Text Books

It is responsibility of students to purchase all text books prior to first class.

  • Marketing Principles, 2nd Asia-Pacific Edition
  • Pride, Ferrell, Lukas, Schembri & Nuninen
  • Published by Cengage
  • ISBN: 9780170254793
  • Purchase Online
Course ProgramTo achieve this qualification, the candidate must demonstrate a competency in
12 units of competency (5 core units and 7 elective units)

Marketing and Communication
  • Core
    Apply marketing communication across a convergent industry
  • Core
    Apply digital solutions to work processes
  • Core
    Develop and apply knowledge of marketing communication industry
  • Core
    Articulate, present and debate ideas
Market Research
  • Elective
    Profile the market
  • Elective
    Analyse consumer behaviour
  • Elective
    Conduct market research
  • Elective
    Analyse direct marketing databases
Marketing Activities
  • Core
    Make a presentation
  • Elective
    Promote products and services
  • Elective
    Undertake marketing activities
  • Elective
    Test direct marketing activities

On successful completion students will have the knowledge and skills required for further training in BSB52415 Diploma of Marketing and Communication or other relevant qualifications.